Small Business
Success Center

Browse through our blogs for helpful tips on how your small business can succeed online

Image of hands holding a cellphone with a picture of a boat

How to grow your business with video marketing

There has never been a better time to use video marketing to help grow your business. In the past few years, video has become an easy, effective, and affordable tool for businesses of any size and budget.

This article reveals why video is such a great opportunity for your business.
We will also provide tips to help you get started.

Video makes a great impact on your bottom line

Since the launch of YouTube in 2005, online video traffic has exploded. One study predicts that video will make up 80 percent of all internet traffic by 2019.

Already, the average internet user spends one-third of his or her time watching videos. Four times as many customers would rather watch a video about a product than read about it.

Obviously, it is important for businesses to be aware of these preferences and to communicate with customers accordingly. But does video marketing actually lead to sales?

Absolutely. Video is a proven tool to help grow your business. For example, website visitors will spend more than twice the amount of time on a page if it has a video. When you include a video on your landing page, the number of signups or other conversions grows by 80 percent. Overall, businesses that use video marketing grow their revenue 49 percent faster than businesses that don’t use video.

Learn more about the benefits of video marketing.

Video is easy and affordable

Effective marketing videos are easier to create than you might think. They don’t have to be shot on a set with actors and crew, or created in an expensive animation studio. You can create great marketing videos using your own webcam, or with digital photos and a recorded voiceover. Apps such as iMovie can help you bring these elements together to create the finished video.

However, not every business owner is creatively inclined or has the time to learn complex video-making software. If that sounds like you, you are in luck. Instead of creating your own video, you can let a provider such as AT&T do it for you. Many business owners choose this easy option because it ensures a high-quality video at an affordable price.

How to get started with video marketing

If you are new to video marketing, it often makes sense to start with a company overview. Overview videos provide customers an introduction to who you are, what you do, and what makes you unique.

From there, the sky is the limit on what you can do with video marketing. You can create videos to:
  • showcase specific products or services
  • introduce promotions
  • solicit and share customer feedback
  • share customer testimonials
  • and more

Whether you do it yourself or get help, you need to start with a bit of planning. What are the key things your customers need to know? What images or messages can help you tell that story? The more organized you are up front, the easier it is to create your video, and the more effective your message.

Are you ready?

For a long time, video marketing was only for “big” companies. AT&T makes video accessible to small businesses so they can connect with customers, tell their stories, and grow their business.

Why not yours?

Learn more about video marketing

Our handy infographic provides additional insights on the power of video and how it can help your business.

Promotional offer is for a limited time and may be modified or discontinued at any time without notice. Promotional price applies for one year or until service is terminated by customer, whichever occurs first. After one year, AT&T may modify price upon notice to customer.