Why Your Business Needs a Custom Email Domain
A custom email address helps create a professional image for your business and builds credibility. AT&T Website Solutions explains the benefits of having a business class email service.
In business, first impressions are critical. Without a custom email domain, you could be missing out on a simple way to boost your business.
Your audience is more likely to trust and want to do business with a company who sends emails from a domain that matches their website. When you use a personal email address for business communications, it can appear in junk folders or lack credibility. Think of your custom email domain name as your branded, professional place on the internet.
Custom Email Domains Add Credibility
When your customers want to get in contact with you, your email address may be the first thing they think of. This makes having a custom email domain a central part of your company's branding.
A custom email address will make you seem more official and reliable in front of your customers. Those who use personal emails, may sometimes be seen as unprofessional or someone not serious about their business.
With the rise of local businesses shifting to digital storefronts to serve their customers during the COVID-19 pandemic, it’s essential to drop every barrier that's preventing you from acquiring new customers. According to Small Biz Trends, customers are more likely to provide their payment information online if a company's email address is reflective of the business name.
Stay Out of Spam Folders
Whether you send emails to another business email or to a personal one, most email providers have some level of spam filtering for their users. Emails sent from free business email providers have a greater risk of being identified as spam.
Unread emails not only cost you business but can add additional time and effort to servicing your customers.
More Options for Your Business
Business class emails typically allow for administrator roles, those who can manage all the mailboxes for the company. If an employee leaves, you maintain control of the mailbox instead of having your businesses’ private information inaccessible and stored in someone’s personal emails.
Many business class email providers provide a premium level of spam and virus protection for paid mailboxes. Some free email providers provide an acceptable level of protection, while others expect their users to have their own third-party software for protection.
With the overwhelming amount of coverage on the sweeping COVID-19 pandemic, phishing emails have been on the rise to trick users into providing personal and financial information. Anti-spam technology can help reduce the amount of fraud that you may be subject to.
Typically, users who use a personal mailbox will have to use an additional third-party software to manage their online files and documents. However, many providers like AT&T Website Solutions offer file share and file storage solutions with their business class email service.
A catch-all mailbox will redirect any mail sent to a non-existent mailbox or alias on the domain to itself. This is especially helpful when someone may send an email to your business with a typo or to an old employee mailbox. Instead of bouncing back, it will redirect the message to the catch-all.
Not all providers provide this service, however it is a feature only available to custom email addresses.
How to Get a Custom Email Address
If you haven’t registered your domain name, you will want to get this done first. Some service providers will offer both domain registration and email services so you don’t have to go to two different places.
Once your domain is secured, most email providers will provide you with an online portal to purchase your email services online.
AT&T Website Solutions offers businesses both domain registration and business class email services fit for any size business. Visit our business email page to learn more about our plans and packages.