The Relevance of Website Landing Page for Your Business
If you’ve noticed your website losing steam, it’s time to create some landing pages. Check out these three ways landing pages can help your business today.
If you’ve been working with eCommerce for a while, or it’s all new to you, you’ve probably heard a thing or two about how landing pages can help you build your business and drive traffic to your website. If you aren’t sure what a landing page is, it’s simple. A landing page is a single page of your website that’s designed for a specific audience in mind. The pages are small, easy to create, and communicate critical information to your customers.
If you don’t currently have quality landing pages for your website, you'll want to change that as soon as possible. Check out these three ways landing pages are relevant for your business.
1. Organize Your Target Market
Because landing pages are so easy to make, they can help target smaller sections of your target market. First, consider your ideal target market. It’s probably pretty broad, and you may find that different elements appeal to different parts of that market. If your target market currently likes your products or services, you may find that pinpointing what they like about them will help you immensely. For example, one portion of your target market might already be interested in your products and services, but your pricing is what drives them to you over your competitors. If this is the case, you can create landing pages that focus on your pricing and sales that cater to this market. Additionally, if a portion of your target market likes the information they get off of your website, you may create a landing page that focuses on learning more about your products and services.
2. Better Tracking
The purpose of defining your target market is to track how they make their purchases or follow you. When you understand the finer points of your target market, you can find the right words and web designs that attract them even more. This will help you raise your conversion rate (we’ll get to that later on). Not only will organizing your target market help you raise conversions, with the use of landing pages, but you can also watch how these conversions take place. This is known as tracking. For example, if you’ve designed a page specifically for the portion of your target market that is interested in learning more, you may find that there are several different ways they react to your landing pages. If this is happening, you can redesign the pages to give a better and faster way for these customers and clients to actually make purchases. Finally, if you do track your market, you will find that certain parts of your market are making larger or more frequent purchases. By tracking, you’ll be able to focus on the areas of your market that need more attention.
3. More Conversions
Organizing your market and tracking it can both lead to an increase in conversions and assist in capturing more qualified leads. Being able to capture more qualified leads typically lead to more money for your business. Landing pages give you clear action and the opportunity to see what your market is looking for, looking at, and buying.
If you're ready to create landing pages for your website to boost your business, contact AT&T Website Solutions, they offer website design services that will help you create landing pages that help boost your business.