How to Navigate the Shift from Brick-and-Mortar to eCommerce
Are you thinking of switching to digital retail sales? Learn more from AT&T Website Solutions about website plans and how to make the switch to eCommerce.
New retail models emerge constantly, and businesses that want to stay relevant must navigate these changes to meet their customers’ needs. Presently, traditional brick-and-mortar retailers found that more of their customers prefer multiple buying opportunities for virtually seamless and convenient shopping experiences. For many businesses, this means improving the eCommerce solution by selecting the right web design and hosting services.
Switching from Brick-and-Mortar to Digital
For some businesses, this might seem like a daunting, uphill battle. Fortunately, with the right tools, it doesn’t have to be an unpleasant experience. There are many reasons for making this transition for short-term and long-term business goals. Omnichannel retail is the new normal, and businesses that embrace these changes will fare better in the long run.
The first step in transitioning to an eCommerce business model is to evaluate website solutions. You want your eCommerce site to provide your customers with a pleasant experience. Customers who have difficulty navigating sites often tend to navigate away from them, and sales get lost. Hiring professionals to help your business design an eCommerce website for you is one of the best investments you can make as you make the transition to digital.
Does Your Business Already Have a Website?
If so, start by evaluating your website. Look at it from your customer’s point of view. What aspects of the website design are appealing? What parts could use some work? Most of the time, there’s no need to start from scratch. Instead, tweak certain parts to work better for you and improve your customer’s experience.
For traditional retailers, the #1 thing their current website is missing is a point of sale (POS) system. You must have this to operate your website as an eCommerce platform. Most website hosting plans have responsive eCommerce plugins that are easy to install to your existing site and even easier to manage. These plugins work with many POS systems and even sync to existing store inventory at your brick-and-mortar location with your eCommerce site. These systems make it easy to manage your inventory completely.
Consider Your Costs
Many reasons hold business owners back from transitioning from traditional retail to digital retail. One of these reasons is the perceived costs. Businesses often operate on tight budgets and don’t want to invest money into new technologies they’re not familiar with. Unfortunately, staying in one’s comfort zone doesn’t allow for growth and can affect your business’s ability to compete in an omnichannel retail market.
Surprisingly, transitioning to eCommerce isn’t as costly as you might expect. Businesses concerned with website costs can keep their expenses in check by working with companies that offer monthly website plans. These plans start around $10 for basic support that includes a basic SSL certificate, mobile-friendly webpages, 24/7 customer support, reporting and analytics, and online marketing tools. If you have more wiggle room in your monthly website budget, consider monthly plans that include one-on-one consultation with website design experts, monthly changes to keep your website relevant and fresh, and search engine optimization (SEO) services.
Stay Competitive in Today’s Market
You don’t have to shut your doors and move your business online completely to stay competitive. However, businesses that want to stay connected with their customers need to offer consumers options. ECommerce allows retail businesses to stay in touch with consumers through email marketing and help gain new customers worldwide using search engine marketing. If you’re ready to learn more about website plans and eCommerce sites, contact AT&T Website Solutions.