How Professional Web Design Can Help Your SEO
Having a user-friendly website is the foundation of a successful SEO program. Learn how professional web design can save you time and headaches in the future.
The same way opening a storefront puts you in front of pedestrians, a website is how you get in front of online traffic. Search engines have become a major source of traffic to small businesses and therefore an important element to consider when building a new website.
With so many tools and service providers out there for business owners to choose from, it can be difficult to decide between a do-it-yourself (DIY) option or use a professional web design company to build your website. Although a DIY solution may seem attractive due to its price point, if you don’t know what you’re doing, you can negatively impact your results and hurt your chances of ranking well on search engines.
Let’s look at why SEO is important for your business and how a professional web design company can help you get started the right way.
What is SEO?
SEO is an abbreviation for Search Engine Optimization. It refers to the process of improving how people find your website on search engines like Google and Bing. The better you rank on search engine results pages (SERPS), the more traffic you can drive to your website.
Having a user-friendly website is the foundation of a successful SEO program. A well-designed website with content that informs and educates potential clients will make a good first impression and allow search engines to rank you for relevant search terms.
By building a SEO friendly website right from the start, you can save yourself a lot of time and reap the benefits from search engines faster.
Incorporating SEO Into Your Web Design
Google values user experience and will favor sites that offer a better experience to visitors. Page design plays a critical role in this area.
It only takes a few seconds for a visitor to decide whether to stay or leave once they land on your website. A good designer will consider the type of layout and content required to help keep visitors on your web page.
Proper use of white space, color schemes and easy to read fonts are additional web design techniques designers will use to maintain readability for your visitors.
In SEO, it is often said that “content is king”. Writing content that clearly states your services and value proposition will not only help your visitors but also search engines to clearly understand what you offer. This is an important factor search engines consider before determining which keywords to rank you for.
A good web design company will ensure your content is useful and informative, unique and not plagiarized, and is relevant to your visitors.
Website architecture refers to how you organize your content and map it out for users. Elements such as navigation and URL structure play a vital role in this area.
An easy-to-use navigation can lower your bounce rate and help improve the average time spent on your website by providing clear pathways to the content they may be looking for. The easier it is for visitors to find what they need, the more likely they’ll be to convert into a lead.
Each page within your website should have a descriptive URL that clearly identifies the topic of the page. Avoid underscores and lengthy page URLs. Descriptive words will help search engines understand the purpose of the page and help improve its rankings.
Get Started With AT&T Website Solutions
Many business owners often make the mistake of focusing on just aesthetics during web design. If you want to maximize the benefits of SEO while delivering a great looking website, you’ll want to hire a team that understands both.
At AT&T, we offer professional Build It for Me Plans that take away all the headaches of web design off your plate. Each of our plans come with a 30-day money back guarantee, contact us today to learn more.