Advantages of Using Mobile Friendly Websites
Here are a few reasons why having a mobile friendly website is essential to the health and growth of your business in the digital age of the smartphone.
Perhaps your business is considering creating or optimizing the mobile version of your website. The age of mobile access is here, and having a mobile friendly website is essential to promoting and running a healthy business in the age of the smartphone. Here are several advantages to having a mobile friendly web design that will help keep your business on track.
Mobile Access Is the New Window Shopping
People no longer travel to malls or drive by dealerships to get an idea of whether or not a business has what they’re looking for. They just pull out their smartphone, do a mobile search, and see which local businesses meet their criteria. Having a fully functional and mobile friendly website means that you give this sea of potential customers easy access to your brand, products, location information, reviews, and more. Without mobile access, how are you even staying competitive in the digital age?
Faster Loading Times
If people are attempting to download a desktop-geared version of your website onto their smartphones, the downloads take longer simply because of the size of the webpage and its formatting. If a person is in a hurry and your webpage is taking too long to load because it’s not in a mobile friendly format, then potential customers may just click the back button in their browser and find the next best thing to your business. It happens every day! Avoid getting overlooked by the mobile market by making sure you have a mobile friendly site that downloads quickly and easily.
Optimization and Accessibility
The two key ingredients to your website in the mobile age are SEO and mobile accessibility in your web design. Search engine optimization ensures that your business is popping up in those online searches, visible to the customers you’re trying to target with your goods and services. Mobile accessibility lets them access all the goods that you have to offer them wherever they are, fast and easy. These two key ingredients will work wonders for keeping your business competitive in the digital age.