A Beginner's Guide to Starting a Small Business Website
A small business website needs to be top-quality and user-friendly, and at AT&T Website Solutions, we design cutting-edge websites that will help to impress customers.
At AT&T Website Solutions, we offer specialized web design services for small businesses, so that your website is user-friendly and simple to navigate, impressing your customers and building your brand.
In today’s times, any business--irrespective of its size--requires a website to showcase itself to the world. With more people searching the internet before they buy a product, it’s imperative that your business has a well-designed website as a starting point for customers to get interested in your business. Small business website design is best handled by a professional web design agency to give your website an edge over your competitors. This article talks about the various steps involved in designing a website for small business.
Obtain Domain Name
A domain name will be the address of your website. There are many online tools available that tell you if your preferred domain name is available. Your website address is crucial to let your customers and search engines know what your business is all about. It’s important to choose a domain name with important keywords relating to your business industry. Avoid using only your company name, too many punctuation marks, and symbols in your domain address.
Select Your Host Service Provider
After you’ve chosen a domain address for your website, you need to select where to host your website. A web host is a service provider that stores your website, and makes it visible on the internet. Most web hosting services allow you to build your website using their tools and templates. Most web hosting services charge service fees for hosting your website.
Build Your Web Pages
The next step in creating your website is to design and build your web pages with relevant content. Business websites need a simple and easy-to-use navigation menu, with pages such as About Us, Products or Services, Contact Us, etc. You can add plug-ins such as Google Maps in the Contact Us page so that local customers are able to find your business easily, if they want to visit your store.
Top Tips to Keep in Mind
Most online customers these days access online content on their mobile devices such as cell phones. You need to provide that your website is mobile optimized to capture all online web traffic. A mobile-optimized website loads perfectly on mobile devices by altering the layout for smaller screens. Most web hosting providers have the option of creating mobile-optimized websites, with the mobile ordering functionality and simple call-to-action buttons.
It’s reported that it takes an online user less than three seconds to decide whether to stay or leave once they hit your website, so you have very little time to capture a user’s attention. An optimally designed website includes the right colors, fonts, clear images, well-defined layout, site-map, and an intuitive navigation menu. It’s important to see to it that your website loads quickly, since any delay could leave users frustrated, and abandoning your website.
Depending on the final intent of your website, you must include clear call-to-action buttons that will yield desired results. If you’re using your website to generate more leads, include an online form where customers can leave their information so you can send them newsletters and other useful information. An e-commerce website will need to include product pages with appropriate images and descriptions, and an easy check-out process.