5 Things Every Business Should Include in Their Website
Whether you build a website yourself or use a professional web design company, building an effective website doesn’t have to be difficult. Here are 5 things that should be included in every professional website.
The world wide web is full of websites, both good and bad. The difference between a good and a bad website is proper planning. Most businesses use a professional web design company to assist them while some may try to build it themselves. In either case, there are several factors to take into consideration before you launch your website.
In this article we will go over 5 things every business should include for an effective website.
1. A Transparent Overview of Your Business
One of the most important aspects of a new website is to provide your visitors a clear understanding of who you are and what you offer. Visitors should not have to investigate or view your entire website just to figure out who your company is and what services you offer.
Follow these simple tips to simplify this process for visitors:
- Have a brief overview of who you are on the home page and expand it on a dedicated “about us” page. Don’t try to clutter your home page with too much content.
- Keep relevant information above the fold. The more someone has to scroll down to see the content, the less likely they may actually see it.
- Allow visitors to learn more about your services or products by adding them into the main navigation. Provide a clean and simple path to your product/service information.
- Let people know how to clearly contact you. Display your contact information on the home page in the main header or footer navigation. Add a “contact us” page as most visitors will tend to look for one.
With the COVID-19 pandemic sweeping across the country, businesses have had to adjust their policies and procedures to continue their operations. This is an opportunity to include a statement or section about how you are serving customers during this time.
2. A Simple and Easy to Remember Domain Name
Your website’s domain name should match your brand and be simple enough for visitors to remember. Having a long or complex domain name can create confusion and accidentally mislead your visitors to someone else’s website.
Sometimes people may register a domain name using commonly used search terms, such as BestRealtorNY.com. This is often used as a tactic for search engine optimization (SEO) and while it has marketing benefits, the brand may be confused if not used properly.
If the domain name you want is already taken, try a different domain extension. There are many tools available online to help you find a domain that is available to purchase.
3. Clean and Simple Navigation
After visiting your homepage, visitors will want to navigate to other pages on your website to learn more about what you offer. Having clear navigation links to your most important pages is crucial for guiding visitors to the information they are looking for.
Keep your links structured and simple. This will make navigation easier and increase your chances of converting your visitors into customers.
A professional web design company will typically create a sitemap during the beginning phase of your website design.
4. Contact Page
For most service-based businesses, the contact page is often the main conversion page on the website. Most internet users who use the web to find businesses will often naturally look for a contact page if they choose to learn more. Therefore, make sure you add a link to your contact page in the header and footer of your website.
Your contact page should be simple and easy to use, for both new and returning visitors. If you have a local storefront, try adding directions or a map for visitors to easily find you. Instead of adding your email address, try using contact forms to simplify the process and reduce spam.
5. Clean and Readable Content
Your website content is a key element in the performance of your website. Cluttered or unreadable content will hinder user experience and lead to lower conversions.
Remember to take these considerations into account:
- Color Scheme & Fonts: Selecting the right colors for page elements (font, background, buttons, links, etc.) can be a difficult task. Not only should it follow your brand but also not hinder anyone with disabilities or make the content difficult to read. For example, using a bright colored font with a bright colored background will reduce the contrast level and make it harder to read. Select colors that complement each other while maintaining a good contrast ratio. Your web design company typically will make suggestions during the design phase of your website design.
- Good Quality & Relevant Images/Videos: You need to source or have relevant images and videos to keep your viewers engaged and interested. Proper resolution is a must to provide that visitors benefit from the full experience of the image or video. However, take steps so the file size does not become too large in the process. Extremely large files will cause loading delays and negatively affect user experience. Remember to size your images & videos to the best of your ability, no bigger than they need to be.
- Formatted Content: Having large paragraphs can be beneficial for a blog, but not so much on a home page or service page. If you have a lot of content be sure to break them down into shorter paragraphs, with headers. This will allow users to stay more engaged with your content and improve the likelihood that they will reach the call-to-action on the page.
Build a Great Looking Website Today!
At AT&T Website Solutions, we offer a variety of web design solutions from DIY to Build It For Me Plans. No matter which option you choose, our experts will be there to help you make a great website for your business. To learn more, visit our web design solutions page.