3 Ways to Improve Your Customers Ecommerce Experience
Good e-commerce customer experience is vital to generating sales and building customer loyalty. Learn 3 tips on how to improve your customer’s user experience.
It’s now easier than ever to kickstart an online business and while having a top-of-the-line product is essential to a business’ success, it’s no longer the chief factor in determining whether a customer will remain loyal to your brand. In order to improve customer engagement, good e-commerce customer experience is not just a ‘nice to have’, it’s a prerequisite for success.
The term ‘e-commerce customer experience’ refers to how your customers interact with, perceive, and experience your brand. Each element not only informs, but it also impacts and influences a customer’s path to purchase and any potential future interactions too.
Devising a unique customer experience that makes good on your brand promise is the key to attracting, engaging, and retaining customers and we’ve pulled together the three top tips we recommend implementing to improve the lifetime value of your customers.
An Attractive & Easily Navigable Website Design
Think of your website as a digitized version of a traditional brick-and-mortar store. When walking through the mall, it’s the aesthetically appealing store that catches your eye, but chances are you won’t hang around for long if on the inside it’s disorganized and near impossible to locate what you’re looking for. The same can be said for your website.
Customers are judging your website from the second they enter it, which is why an attractive, and easily navigable website that has a clear call to action is an integral component of providing a seamless e-commerce customer experience. The fewer clicks a customer has to make to find their product and finalize their purchase, the better.
An Integrated & Cohesive Omnichannel Experience
In today’s market, focusing on the overall quality of the interaction between customer and brand means your customer can interact with your business across multiple channels (website, social media, etc.) seamlessly as part of one overarching e-commerce customer experience.
Businesses often treat each channel independently with its own strategy and unique customer experience. However, customers expect continuity, flexibility, and interactions in real-time. They don’t want to feel like they are interacting with your brand for the very first time on every channel.
Incorporating and executing a well-connected omnichannel strategy will allow for a more seamless, satisfying, and holistic e-commerce customer experience.
E-commerce Personalization
Successful e-commerce brands know that personalized shopping experiences make the customer feel special. E-commerce personalization creates a connection and is an element worth integrating to improve the e-commerce customer experience.
Based on previous interactions, e-commerce personalization enables a unique shopping experience for the customer by showing dynamic customized content, individualized recommendations, and special offers. Bottom line - ensuring your customers feel like royalty and that you listen to them is likely to increase sales and loyalty!
AT&T Ecommerce Website Design
Attractive and intuitive websites that load quickly and contain strong calls to action have the potential to increase sales and customer satisfaction. An e-commerce website designed by AT&T Website Solutions can help you exceed the expectations of your customers so that you don’t leave money on the table. Our experienced website design team has the tools and expertise you need to take your e-commerce to the next level.
Contact us today to learn more about how AT&T Website Solutions can help you get your store online.
