When carrying out Search Engine Optimization or SEO strategy, you’re sure to encounter some hurdles. Sure, your boost in rankings is never guaranteed, but this still means that choosing the right web hosting services is critical. You can avoid major consequences in your SEO plan by carefully choosing the host you go with. Most businesses look for the most cost-effective solutions, but they might not always be the best for your business’ growth. Still, there are many factors that can contribute to how your web hosting company will affect your SEO strategy. Read this blog from AT&T Website Solutions to learn these main factors.
Speed
Naturally, websites that load faster will get more traffic. An average visitor will be deterred from your site if it loads slowly. This can be due to many factors and not just your website hosting. Bulky sites with oversized photos and wonky CSS and HTML can slow down your site as well. Before going off on your web hosting services, research resources that can help you identify your site’s average load time.
Uptime and Downtime
Something that affects website traffic even more so than speed is accessibility. If the website is consistently malfunctioning, your SEO rankings will continue to drop. These times are defined by downtime and uptime. Downtime, of course, means the amount of time your site is down due to server issues. Uptime is the opposite. Naturally, you want your uptime to be at or near 100 percent, so you need a reliable web host company to see to it that your site is operating efficiently.
Location
Prominent search engines will redirect traffic to a site depending on the user’s location. It’s important to bring on a website hosting company that operates in your country or region. For example, if you’re based out of the United States, a United States web hosting company is your best bet toward your future SEO plans. This means that when users search for keywords, the search engine will display sites based in your area, which can lead to higher rankings.
