Small Business
Success Center

Website design companies can be incredibly beneficial to the process of setting up your new site because they are vastly more experienced in this arena than you are. We all have topics that we specialize in. Wouldn’t you rather defer to the experts on one topic so that you can concentrate on the area that you specialize in?

How to Build a Website

There are many factors to consider when building the right website to promote your business, but let’s break it down into key ingredients that you need to include on your landing page to be successful.

• Tell the people who you are. Not everyone visiting your website is aware of you and or what you do. Your landing page is your moment to grab the viewer, explain who you are and why they should work with you. Think of your landing page like speed dating. You only have minutes to grab the attention of this potential suitor and you have to make those minutes count!
• Bring that logo front and center. You want people to see your logo and immediately associate that with you and your business. Set the logo in the top left-hand side of your landing page. We read from left to right, and top to bottom, so every viewer's eye will naturally fall in that space first. Be sure to set your logo with ample negative space around it. Don’t clutter it up and distract the consumers!
• Make your site simple and easy to navigate. Don’t include a plurality of buttons and or icons that you can’t click on. Make your drop-down menu straightforward and easy to use. People want to get to know you, but they don’t want to have to work too hard to do so.